Graphic design is one of the most important aspects of branding your business. It’s what catches people’s attention and helps them to remember who you are and what you offer. There are many graphic design principles that can be used to elevate your brand, but we will discuss 10 of the most basic ones here. Keep in mind that these principles should be used in conjunction with your company’s unique branding strategy in order to be most effective. Let’s get started!
Contrast refers to the use of light and dark colours, or different shades of similar colours, in order to create interest and visual appeal. For example, you could use a light blue background with dark blue text in order to make your website more eye-catching.
Balance is the distribution of visual elements throughout your design. For example, if you have a lot of text on one side of your website, you may want to add some images or graphic elements on the other side to create balance.
Alignment refers to the way that you arrange elements within your design. Everything should have a purposeful placement and should be aligned in a way that is pleasing to the eye. For example, you may want to align your text to the left or right of your website.
Proximity refers to the way that elements are grouped together. Grouping similar items together will make your design more organized and easy to understand. For example, you may want to group all of your social media icons together in one area of your website.
Repetition is the use of recurring elements throughout your design. This could include using the same colour scheme, font, graphic element, etc. in multiple areas of your design. Repetition will help create cohesiveness and unity within your overall design.
Hierarchy refers to the way that you arrange elements in order of importance. This is often done by using different sizes, colours, or fonts to make certain elements stand out more than others. For example, you may want to use a larger font size for your website’s headline than for the body text.
Rhythm is the use of different elements to create a more organized and consistent look. Repetition of certain elements, such as logos or colour, can help make a brand easily recognizable and strengthen the overall look. There are two types of rhythm:
- Progressive Rythym – The primary component of a progressive rhythm is a sequence that tells the audience what to look at and when.
- Fluid Rythym – This changes the look of the design while keeping a consistent flow.
Simplicity refers to the use of clean and uncluttered designs. Less is often more when it comes to graphic design. You want your design to be easy to understand and navigate. Too many elements can be overwhelming and confusing for viewers.
#9 Focal Point
Every design should have a focal point, which is the element that you want viewers to notice first. This could be your company logo, website headline, or a graphic element. Your focal point should be placed in an area where it will easily catch people’s attention.
#10 White Space
White space, also called negative space, is the empty area around the elements in your design. It’s important to use white space intentionally in order to create balance and visual interest. Too much or too little white space can make your design look cluttered or unfinished.
And there you have it! These are just a few of the basic graphic design principles that you can use to elevate your brand. Experiment with different techniques and see what works best for you and your business. Remember to use them in conjunction with your company’s unique branding strategy for the best results. Good luck and thanks for reading!
If you feel like these are a little tough for you to implement, feel free to contact us to get assistance from our Graphic Design Cape Town team.