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Google Ads, Social Media Marketing, Web Development


Google Ads, Social Media Marketing, Web Development Project

Project details

Maskscara are a South African beauty company that specializes in manufacturing and distributing nail products and quality skincare!
Project Date
Oct, 2021
Project Type
Web Development, Search Engine Optimsation (SEO), Google Ads Marketing, Graphic Design
Cape Town, South Africa

Project Details

Project Background

Maskscara is a South African-based business that offers nail care products and beauty products worldwide. Their goal was to increase their sales and brand awareness through digital marketing services.

Project Details

Project Challenge

Our team provided Maskscara with a comprehensive digital marketing strategy that included Website re-design, Google Ads, SEO, and social media marketing services. We understood their target audience and implemented a strategy to reach them effectively.

Project Details

Project Solution

Project Details

Project Result

Our digital marketing campaigns had an immediate and positive impact on Maskscara’s business. By implementing Google Ads and social media campaigns on Facebook and Instagram, we were able to quickly build momentum for Maskscara. We found that social media marketing was particularly successful in reaching their target market of beauty technicians and people interested in beauty products.

Within the first month of implementing our digital marketing strategy, Maskscara’s online sales increased by 88%. This was a significant increase for a business that had never run a marketing campaign before. The success of the campaigns continued, with online sales increasing by an average of 102% for the next two months. Afterwards, their online sales continued to grow by an average of 25% month on month.

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