Google Ads · Social Media Marketing · Website Redesign
Client
Maskscara
Industry
eCommerce
Location
Cape Town, South Africa
Platform
Shopify
Services
Web Development, Search Engine Optimsation (SEO), Google Ads Marketing, Graphic Design
The project
The brief
Maskscara is a South African-based business that offers nail care products and beauty products worldwide. Their goal was to increase their sales and brand awareness through digital marketing services.
The problem
Our team provided Maskscara with a comprehensive digital marketing strategy that included Website re-design, Google Ads, SEO, and social media marketing services. We understood their target audience and implemented a strategy to reach them effectively.
Our approach
We replaced Maskscara’s Shopify theme with a custom one built for the brand in late 2021. The store gained a deep category menu across hand and foot care, nail care, Gel-iT and skin care, along with predictive search, a store locator, a Meet the Team page, reseller information and a blog.
The outcome
Our digital marketing campaigns had an immediate and positive impact on Maskscara’s business. By implementing Google Ads and social media campaigns on Facebook and Instagram, we were able to quickly build momentum for Maskscara. We found that social media marketing was particularly successful in reaching their target market of beauty technicians and people interested in beauty products.
Within the first month of implementing our digital marketing strategy, Maskscara’s online sales increased by 88%. This was a significant increase for a business that had never run a marketing campaign before. The success of the campaigns continued, with online sales increasing by an average of 102% for the next two months. Afterwards, their online sales continued to grow by an average of 25% month on month.
In detail
Through proper implementation of Google Ads and social media campaigns, we were able to help Maskscara achieve their business goals and grow their business. It is essential to identify your target market and the best channels to reach them when creating a digital marketing strategy. By constantly monitoring and adjusting the campaigns, we were able to achieve success for our client. Our team’s expertise in web design, Google Ads, SEO, and social media marketing contributed to the overall success of the campaign. We are proud to have helped Maskscara achieve their business goals and continue to grow their business.
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