Google Ads · Website Redesign
Client
STC Southern Africa
Industry
Education
Location
Cape Town, South Africa
Platform
WordPress
Services
Google Ads Marketing
The project
The brief
STC Southern Africa provides maritime training, transport logistics training and training simulators, and has operated since 2001. It’s affiliated to STC-International in the Netherlands and now has campuses in Cape Town and Durban.
The problem
The previous site was a static HTML build with 18 navigation items in a single flat list.
Our approach
We rebuilt the site on WordPress with a simpler structure: About Us, Our Courses, Consulting, CSI, Training Centre and Contact Us. Each course got its own page showing duration, accreditation and validity, with a call-back request form. We also ran Google Ads for STC.
STC has since rebuilt its site.
The outcome
In detail
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